The Top 5 Social Media Mistakes Small Charities Make
- Trying to Be Everywhere
Small charities often feel pressure to be on every platform.
Why it’s a mistake:
It leads to burnout, inconsistent posting, and diluted impact.
What works better:
Choose 1–2 platforms where your audience already is and show up consistently there. - Talking About Themselves More Than Their Impact
Posts focus on:
what the charity does
internal updates
events and logistics
Why it’s a mistake:
Supporters care most about impact, stories, and outcomes — not operations.
What works better:
Shift from “what we do” to “why it matters” and “who it helps.” - Inconsistent Posting (or Posting Only When Fundraising)
Long silences followed by urgent appeals.
Why it’s a mistake:
People don’t engage with organisations they don’t regularly hear from.
What works better:
Build trust before asking for support through regular, value-led content. - Overcomplicating Content
Feeling like posts must be:
perfectly designed
long and detailed
professionally written
Why it’s a mistake:
It slows everything down and stops posting altogether.
What works better:
Simple, clear posts with a human tone outperform polished but infrequent content. - Not Having a Clear Purpose for Each Post
Posting “because we should,” not because there’s a goal.
Why it’s a mistake:
Content without intention rarely leads to engagement or action.
What works better:
Every post should do one thing:
inform
inspire
invite action
build trust
The Bigger Pattern Behind All 5
These mistakes usually come from:
lack of time, not lack of care.
Small charities don’t need more content — they need clarity, simplicity, and sustainable systems.
Does this sound like you?
Send me an email at: zara@clarityforcauses.com